Almost 20 years since broadcasting school and I have since witnessed the media landscape shift dramatically. Yet, one thing has remained a cornerstone in the music industry - the press release. Despite the digital revolution and an ever-evolving music scene, the press release continues to be a key tool for artists and bands to communicate with the media and promote their work.
I created an easy to follow press release template here
If you've read my reviews, you've probably noticed that I genuinely take the time to listen to the music and learn about the artists behind it. This comes easy to me because I have a deep love for discovering new music. Yet, we live in a world where people want information quickly and conveniently. That's precisely why I believe a well-crafted press release remains a fantastic tool for any musician.
A music press release is a written statement directed at the music media to announce something newsworthy. This could range from a new single or album launch, an upcoming tour, a milestone achievement, or a significant collaboration.
The main goal of a music press release is to pique the interest of music journalists, bloggers, and influencers, encouraging them to cover your news. It serves as a ready-to-publish story that provides all the key details necessary to write about your announcement, making it an efficient, user-friendly tool for the fast-paced world we live in.
A well-structured press release contains a catchy headline, a supportive sub-headline, a compelling introduction that immediately shares the most important news, and a body that delves into more details. It concludes with a boilerplate providing an overview of the artist and contact information for follow-ups. This structure, when executed effectively, can spark interest and generate buzz around your music.
Even though my training in broadcasting happened years ago, the principles of effective communication remain the same. The art of crafting a compelling music press release is an invaluable skill in this digitally connected world. It's a powerful tool to spread your news, amplify your voice, and connect with your audience on a deeper level. So, to all you musicians out there, remember the power of a well-written press release. It could be your ticket to reaching new listeners and making a lasting impact on the music scene.